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商品編號： 9-910-419 出版日期： 2010/04/22 作者姓名： Heskett, James L.;Sasser, W. Earl, Jr. 商品類別： Service management 商品規格： 16p 再版日期： 2013/01/09 地域： Texas;New York 產業： Airlines 個案年度： 2008 -
商品敘述：
This is the fourth in a 35-year series of HBS cases on an organization that has changed the rules of the game globally for an entire industry by offering both differentiated and low-price service. The focus of the case is on whether Southwest Airlines should buy gates and slots to initiate service to New York''s LaGuardia airport, which does not fit the airline''s profile for cost, ease of service, and other factors. The bigger issue is how the organization should deal with competition that has successfully emulated more and more of what it does in an operating environment that has changed significantly. Hence the subtitle, which was suggested by Herb Kelleher, Southwest''s Chairman and CEO, Emeritus.
涵蓋領域：
Service management;Competitive strategy;Decision making;Operations & processes;Organizational culture
相關資料：
Case Teaching Note, (5-910-426), 10p, by James L. Heskett, W. Earl Sasser
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